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Seth Godin is, as usual, right on the mark — no user servicable parts inside:
That’s what it says on countless electronic and mechanical devices. “Don’t touch this,” it says, “you’re way too dumb to open it… you’ll get hurt”
The problem, of course, is that pretty soon you start looking at the entire world that way. Whether it’s web design or Google analytics or backing up your hard drive or just talking to the guys in the plant about your new ideas, it’s really easy to see the world as a black box.
Here’s a simple secret of success: ignore the sticker.
I’m a geek. I work with servers, infrastructure and network hardware. I know how a good deal of my industry’s stuff works because I was never afraid to rip the cover off and get my hands dirty — a parentally challenging (and initially somewhat destructive) habit as a child has lead to a busy and often productive work ethic as a result.
When I tackle something new, be it technology or software, I still whip the cover off for at least a brief look at the clockwork action below.
Simple yet remarkably useful smart-bookmark ‘tool box’.
"Google announced the launch of Version 2 of Google Analytics today. Over the next few weeks Google will upgrade current GA users to the new version." — fantastic article on the latest version of analytics, that boosts some *very* cool features.
