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Seth Godin has an interesting take on Google and Adwords marketing:
“Every day, hundreds of millions of people do hundreds of millions of searches on Google. Each search is its own “channel.” Each search represents a distinct marketing vehicle, a chance for an individual to directly connect with a marketer.”
Remember the pages-and-pages of classified advertising in your local rag? At a fundamental level, it’s very much the same thing.
Most folks are selective readers by default. We seldom read every single word of every single page in a magazine or paper. Rather, we’ll skim over less self-relevant information and focus on that which actually interests us. One wouldn’t necessarily read all job placements if one is after a motor vehicle, for example.
Google has simply added contextual search to help facilitate and speed the ’selective read’ tendency. Multiply that over millions of searches a day and you have a wining formula that pits one advertiser against the next for front-page billing.
Glenn Wolsey on supporting developers:
Twitterrific 3.0 can be used completely free of charge if you wish. Registering simply eliminates advertising from the tweet timeline.
I’m with Glenn on this one. Although not a full-time Mac user, I have and continue to use Twitterrific, whilst I may not necessarily pay for the privilege of posting to twitter given the number of alternative softwares available, I have absolutely no issue with the developer adding vetted, quality advertising via The Deck.
update: the sponsorship spots are now published on the tumblr log as well - twice the value.
I presently have four sponsorship spots available, for those interested in some advertising that goes beyond a simple text link or the proverbial (ugly) banner.
Each spot is custom tailored to fit with the site design, yet be vibrant enough to attract attention. Spots are rotated, to ensure each receives a slice of the action and isn’t diminished by other spots. You can advertise your product, service or simply get some extra link-juice for your blog.
If you’ve been thinking about a little advertising, yet don’t want to commit to a monthly contract, the spots can run for as little as one week. Test the waters and if it’s not for you, then you’re not throwing good money at a bad idea.
Enquiries are most welcome.
Just a reminder that I still have a few advertising spots free and that the April special deal will expire by the end of this month.
Sponsoring the ‘foo helps keep the fires burning and results in increased link traffic from curious visitors. If you have a product, presence or a point to get out there, I can hook you up and every $ you spend directly supports the author.. and again, if you choose to put in a request before May 1 and are after a long-term deal, US $40 will book your spot for a minimum of one year.
As broken by
Nick Wilson, up-and-coming
Perfomancing has
sold off it’s popular metrics product to
PayPerPost, the
bad boy and sometime
trouble maker of cash-for-comments startups.
Whilst PPP has (in part)
cleaned up their act they continue to be
viewed dimly by many.
Perfomancing will no doubt benefit strongly from the investment and core services such as […]
Performancing’s Nick Wilson has recently announced that CPA advertising is now in place to ‘backfill’ advertising where no advertising orders have occurred:
“We’ve just finished inputing the promised first round of CPA (cost per action) ads into the beta “Network Ads” program to backfill unsold ad space across the Partners network.”
“Right now they are very broad in topic, as this is simply a test (but a test with the aim of making you money..), but presuming all goes to plan, we’ll roll out more creatives and more specific targeting in coming days.”
So, as you can see to the right of this entry, now sports some colourful advertising. Of dating services. Great. Did someone say broad? I need to have my hearing tested. Or my eyesight. Perhaps both.
From time to time, I’ve bumped into the odd cash-for-comment blog entry, with many views and thoughts on the topic.
Lets get this out in the open from the get go. I am not a fan of the concept and indeed believe it’s the worst possible option for a blogger ((.. more on that, shortly)).
Enter stage left, karma.
Thus, is is often the way with the universe, I happened upon a Whirlpool ((.. whirlpool is a large Australian broadband related forum)) forum entry today, entitled Pay Per Post.
I received a nice present in the email inbox this morning — no, not more Viagra deals, but something that shows an increasing bend towards blogging as prime real-estate for advertisers.
Performancing Partners offers publishers a new, smart way to get paid for blogging.
Given I also use performancing statistics to help round out the ‘metrics’ […]
It seems that eBay has hit on a new subliminal marketing method - sporadically ask buyers to pay random amounts after a successful bid and payment has already been completed.
Yes, as can be seen above, I was greeted with a random “pay $xx via bank deposit to seller” several times when opening my day’s […]
Having just received news the last of the 6 available links have sold - I feel a little vindicated that picking one advertising company does indeed work. The last two links were sold in rapid succession shortly after the re-design and reaches a small milestone of covering the costs of hosting and may give me […]
One of the issues I’ve wrestled with recently is what constitutes acceptable levels of advertising, the relative returns and how much is, well, too much.
With the introduction of the new design, a few things have changed - firstly,
Google Adsense is gone. The returns are truly minuscule unless one is receiving hits in the tens […]
