Seth Godin on lessons de musique:
“The biggest opportunity for the music business is to combine permission with subscription. The possibilities are endless.”
There is so much understanding packed into this I hardly know where to begin.
Whilst labels fight to retain a business they have profiteered from for years, artists are embracing this ideal directly, forging new partnerships with the consumer and fan alike. It’s a level of intimacy the big labels have only ever dreamed of achieving.
Translation? Lables have to evolve, grow and most importantly adapt to new technologies and mediums.. or face eventual extinction.
≡ This is a brief remainders entry relating to the topics of ethos, links, marketing, music and written in response to an external article, comment or opinion — refer linked article for completeness and context.
Brendan Borlase is a Systems and Network Administrator living in Adelaide, Australia, having lived, worked and breathed Information Technology for over 12 years. Learn more.
Feedback is encouraged. If you would like to read more, consider subscribing to the regularly updated RSS Feed.
