Seth on dumbing down products:
The thing is, when you dumb stuff down, you know what you get?
Dumb customers.
This is very true — to a point. Sure, one person can be smart, forward thinking, adventurous and a potential zealot for the cause. One person can cope with far more than we might naturally expect.
But a group of people can be dumb, staunchly conservative, quick to assume, easily scared and in some cases, downright dangerous. That may sound like a harsh critique, but I assure you that isn’t the case. It’s part of a group instinct, something that ensures longevity and safety.
And no matter what business or service you provide, some won’t care about the mechanics, or features. They just want product A to fit need B. How that happens is entirely irrelevant.
“Dumbing down” a product or service doesn’t work, Seth is bang on there. However, neither is pitching it with an Einstein-like intellect. Balance the delivery and temper it with an understanding of your target market, or audience.
When you know what customers want and how they think or react as a group, you’ll know how best to deliver.
≡ This is a brief remainders entry relating to the topics of ethos, links, marketing, relationships and written in response to an external article, comment or opinion — refer linked article for completeness and context.
Brendan Borlase is a Systems and Network Administrator living in Adelaide, Australia, having lived, worked and breathed Information Technology for over 12 years. Learn more.
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