It would appear record companies aren’t the only corporates’ immune to missing the entire point of an actual, genuine online journal and presence:
The organization’s announcement is essentially a press release dumped into a blog entry, the byline of which merely says “Blog Council.”
A spiffy logo and canned announcement full of pointless drivel and corporate kiss-butt self-idolizing hippy crap does not a blogging community constitute. Mr Storey nails it best — “After six years big business still has no idea what to do with this blog thing.”
≡ This is a brief remainders entry relating to the topics of communities, ethos, hype, links and written in response to an external article, comment or opinion — refer linked article for completeness and context.
Brendan Borlase is a Systems and Network Administrator living in Adelaide, Australia, having lived, worked and breathed Information Technology for over 12 years. Learn more.
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