As broken by Nick Wilson, up-and-coming Perfomancing has sold off it’s popular metrics product to PayPerPost, the bad boy and sometime trouble maker of cash-for-comments startups.
Whilst PPP has (in part) cleaned up their act they continue to be viewed dimly by many.
Perfomancing will no doubt benefit strongly from the investment and core services such as the firefox plugin and the still-wet-paint partners advertising were not part of the deal, which is good news for those who use either of the startup’s popular products.
One cannot shake the feeling, however, that grabbing the PPP offer, whilst being a solid cash injection, may have come at a bad time when PPP continues to recover from run-ins with the FTC and indeed the wider blogging community, where reactions have seldom been flattering.
An increasing number of comments suggest Nick may have underestimated the impact it will have on the people that helped push Performancing to where it is today.
Whilst I do congratulate Perfomancing on their achievement - I do wonder if they sold out too soon..
≡ This is a journal entry relating to the topics of advertising, journal, news, performancing.
Brendan Borlase is a Systems and Network Administrator living in Adelaide, Australia, having lived, worked and breathed Information Technology for over 12 years. Learn more.
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